Coconut Oil Unrefined or Refined? Which One is Better for You?

We get these question a lot. "Should I buy refined or unrefined coconut oil?" "Is there a difference between virgin and refined?"

So, what IS the difference between refined and unrefined coconut oil and why is one called virgin coconut oil?! Watch this quick video to find out so you are never stuck at the store again, staring at both the refined and unrefined coconut oil and wondering, which one do I buy?!
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REFINED VS. UNREFINED
There are two main kinds of coconut oil: refined and unrefined. Refined oils are possess no coconut flavor or aroma. They are produced from dried copra, not fresh coconuts, and the oil typically undergoes various levels of processing, including being deodorized and bleached. Unrefined coconut oil is normally considered virgin and it possesses a light coconut taste and aroma, that will vary from brand to brand. This mostly depends on the freshness of the coconut used and type of processing it was subjected to.

WHICH TYPE OF COCONUT OIL SHOULD YOU CHOOSE?
To pick a high quality product, focus on coconut oil that is virgin, organic, and processed in the least invasive way. Focus also on reputable companies who provide fair trade products and accurate, detailed information about their coconut oil.

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